Category Archives: Road to Illustration

Marketing March Madness!

It’s March and I already have Spring Fever! Woo hoo!

Reflecting on last month, I’m so very pleased to have another couple of Etsy sales under my belt, and the 2nd Martha and Matilda book is almost done! In fact, it’s so almost done that it doesn’t even make the list this month.

I declare the next 4 weeks to be “Marketing March Madness!” Yeah!

I’d like to focus on my shop a little bit more, and on getting my name out there to publishers/art directors/whoever will take a look at my work. No more sitting around. Also, if you haven’t done so already, sign up for my lovely e-Newsletter. I’m sprucing it up this month and you won’t want to miss out on these improvements.

That’s all for now. I’ll leave you today with another one of my little illustrations to peek at – enjoy

February – a “loverly” month

February is the shortest month of the year, and yet I am packing it with a hefty to-do list. After completing the first half of my Martha and Matilda commission in January, I am going to wrap up the rest of the commission this month. The second book is just as darling as the first about his lovely daughters at the circus. I can’t wait to share it with you!

Also listed, are some parts of my business that I need to focus on right now. Etsy can be a great source of income, and I am working to learn how to tap into the community. These first few sales will be tough, but important for building my reputation in that realm.

Numbers 4 and 5 are perhaps the most important for me this month. They are more personal, but serve as a reminder:  What good are my goals if I don’t stop to enjoy my life and what I am doing?

I am going to try to accomplish my business goals this month while simultaneously remembering to take a day off now and then. Sheesh!

Have you ever felt that your goals were taking over your life instead of helping you live your life the way you wanted to? Leave your response in the comments below – or write a whole post and link to it here. In February, we should learn to love ourselves.

January – it’s a brand new year!

Yes yes… Happy New Year yadda yadda yadda.

This month’s goals are similar to last month. I have a small business related purchase on the list (although a new chair might also happen this month too!). Also, I am still working on the Martha and Matilda books. They are coming along at a decent pace, but they took a little longer to get off the ground than I had originally anticipated. Looking forward to finishing the first one up this month (for reals!).

Also, I have some serious “me time” planned. I’ve been sitting in an awful dining room chair when working at my desk, and it’s starting to take it’s toll. I think a good massage is in order. And – who doesn’t want to prescribe themselves a dose of shopping therapy to lift their spirits! I am looking forward to that day for sure. 🙂

Alright, off to go accomplishing things!

Transformations

“the floating sink”

Happy New Year!

In 2010, I made a few small changes in my way of thinking and acting that made a big impact on my life. I transformed from a dreamer into a doer.

Many of us are dreamers. We have big plans for ourselves – BIG PLANS! We say things like “one day I am going to…” and “when I have the money I will…”.

We have the best intentions and brightest ideas, but no follow through.

Doers make things happen. They don’t just dream, but they get off of their butt and do something about those dreams.

Last year at this time, I was still dreaming about how cool it would be if I could make money with my art and work for myself. But these were far off notions that were so fun to think about, but never really seemed attainable. I was the quintessential dreamer.

Sometime in May I discovered Illustration Friday and loved it. I used older paintings to fit in with the topics and eventually started making new work for the first time in almost a year. Through Illustration Friday I also discovered the Pikaland Bootcamps. They seemed like a perfect fit at the right time, so I decided to stop dreaming about illustration and just do it!

That was the best $140 I ever spent! The courses were fun and interactive, and I met a group of artists that are very inspirational (and some who I still follow today). I devoted my spare time to learning software applications like Photoshop and even invested in a nice printer and scanner. I started a shop, blogged regularly, and even designed a small line of Christmas greeting cards.

I haven’t quite been able to quit my day job just yet, but I can definitely see the possibility making itself clearer. The more I work and act on my ideas, the more real that my dreams become.

Anyone can do what I did and start making dreams come true. Take that step, and don’t let fear of failing deter your focus. Instead, keep looking forward and and you will reach your goal.

Thank you, 2010. Now I’m going to keep doing in 2011.

December is here!

I’m all for the sparkly goodness of the Holiday Season, but I am honestly very sad that this year is almost over. Time flew by so fast this year that I don’t remember what exactly I did with it. Reflecting on last month’s goals, I would say that I made it about 50:50. The murals are tiring me out, and I think I may stop offering them altogether. I want to focus more on my personal illustration work through my shop and other freelance opportunities. It’s a tough decision, but I’m going with my gut on this one.

December is about shifting focus. I accepted the opportunity to illustrate a pair of children’s books by a valley resident. He based these stories on his family, and their silly adventures and now – is finally moving forward with his dream to self publish and distribute his work. Some of my preliminary sketches of the family are shown below. Another goal is to continue brainstorming a lovely blog idea I had awhile back. The dream is to great a unique place for all of the geeky art I love. Wish me luck because I’m definitely going to need it.

Finally, I’m making the commitment to completing another personal work. I haven’t decided what, but my sketchbook is starting to fill up with fresh ideas again. Tune in later to find out.